We design & build Digital Transformations for your business that tie every system & process back to ROI, growth, efficiency and clarity, covering:
If Tech Isn’t Driving Revenue, It’s Draining It.
Your Solutions Architects & Business Strategist
Founder of Digital AI Transformations ( D.A.T for short).
For over 30 years, I’ve helped business leaders, from global publishers and household brands to ambitious entrepreneurs, adapt, grow, and stay ahead as the world changes.
Certified in Google Cloud, AWS, Agentics and advanced digital strategy, I help businesses connect their data, streamline their operations, and apply technology in ways that actually deliver. From cloud to automation, from workflows to intelligent systems, I design strategies and architectures that cut through complexity and create clarity.
You don’t need a full-time CAIO, CIO, or RevOps to get big-picture strategy. With me, you get the benefit of multi-CxO thinking, operations, marketing, revenue, AI, and data, all joined up. That means no siloed advice, just practical direction that makes sense for businesses of every size.
I don’t recommend tech for the sake of it. Every system, workflow, and automation I design is mapped directly to ROI, growth, and efficiency. From small businesses drowning in tools to enterprises managing global stacks, I help you cut costs, save time, and unlock real business value.
The Hidden Cost of Broken Systems.
For a founder, it’s duct-taped tools and endless workarounds. For an enterprise, it’s stalled ERP projects, failed cloud migrations, and scattered data. Either way, the result is the same:
The Brutal Truth: Most Businesses Are Running Blind.
Most leaders respond by adding more apps or chasing AI fixes, but without a clear transformation plan, that only multiplies the chaos.
AI isn’t “coming”, it’s already here, disrupting how business is done. The winners aren’t chasing shiny tools. They’ve got a future-ready roadmap where every decision ties back to ROI, growth, and resilience.
With one, you’re building on certainty.
Future-proof your business with transformational technology, built on ROI & Efficiency at the core of every decision.
We create Digital Transformation Roadmaps that cut through the noise and show you exactly what to fix, what to build, and how to deliver it.
Every roadmap is built on enterprise guardrails, ROI, and future-ready systems, so it’s secure, efficient, and designed to scale.
With 30 years at the crossroads of sales, marketing, and technology. We know how to cut through the noise and design systems that actually deliver!
Personal Brand / Educator
From Scattered Tools → A Scalable Online Academy
Client: Author & course creator
Problem: Courses, email lists, and community tools were spread across multiple platforms. Payments, marketing, and student engagement were disconnected.
Solution: Built a unified tech stack: integrated LMS, CRM, and marketing automation, with reporting dashboards.
Impact: 40% higher course completion, 25% increase in upsells to premium programs, and more predictable monthly revenue.
E-Commerce Business
From Blind Spots → A Single Source of Truth
Client: E-commerce skincare brand
Problem: Sales, marketing, and website data were siloed in Shopify, GA4, and Klaviyo. Decisions were guesses.
Solution: Built a Google Cloud analytics stack with a live Looker Studio dashboard.
Impact: Daily ROI visibility, optimised ad spend, 20% growth in repeat sales.
Enterprise / Education Sector
From Legacy Chaos → A University Fit for the Cloud Era
Client: Mid-size university
Problem: Outdated on-prem systems for admissions, student records, and learning platforms. Compliance and scalability were constant risks.
Solution: Migrated core systems to GCP multi-region infrastructure with IAM, CMEK, and integrated data dashboards for admin and faculty.
Impact: Zero downtime during admissions season, 30% lower IT costs, compliance certifications passed first-time, smoother student experience.
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Penny Dee
Global Skin Care Brand